中式快餐消費者行為研究

中式快餐消費者行為研究

畢業(yè)論文

中式快餐消費者行為研究
 
摘要：生活節(jié)奏的不斷加快和傳統(tǒng)家務勞動的社會化，賦予國內(nèi)快餐歷史性的發(fā)展機遇。1方面發(fā)展快速競爭激烈，對行業(yè)的經(jīng)營管理提出了更高要求；另1方面，中式快餐從傳統(tǒng)餐飲業(yè)中分化出來，時間較短，經(jīng)營方式大多沿襲傳統(tǒng)餐飲業(yè)，同時受到西式快餐的競爭壓力，難以適應企業(yè)的快速擴張要求。如何導入新的管理理念和管理手段，成為中式快餐企業(yè)在實現(xiàn)規(guī)模化發(fā)展過程中面臨的重要課題。本文簡要介紹了中式快餐的特點與存在的問題，提出了通過研究中式快餐消費者行為來解決問題的思想，闡述了中式快餐消費者的概念和類型以及中式快餐消費者行為的基本特征及影響因素，最后提出發(fā)展中式快餐的策略建議。

關鍵詞：中式快餐消費者；行為研究；服務策略

Study on the behavior of Chinese fast-food consumer
  
Abstract：Life pace increasingly speeding-up and traditional housework continuously socializing bestows domestic fast-food with historic opportunities. On one hand, its rapid development and keen competition in the industry brings about higher requirements on business management. On the other hand, it is difficult for Chinese fast-food to adapt to rapid expansion in the industry because it was derived from traditional Chinese food industry just for a short time, Its business mode is inflexible while facing up with competition pressure from western fast-food business. So, how to introduce new business philosophies and management methodologies is an important question for Chinese fast-food enterprises to answer while they are expanding their business. This paper gives a brief introduction of features and existing problems of Chinese fast-food, raises the ideology to solve the problems through researching the Chinese fast-food consumer behavior, describes Chinese fast-food concept and consumer types as well as Chinese fast-food consumer’s behavior characteristics and impact factors, then draws some business proposals.

Key words: Chinese fast-food consumer; Behavior research; Service proposals

【中式快餐消費者行為研究】相關文章：

對中式快餐發(fā)展的思考12-07

中式快餐的營銷對策分析與探討03-21

論中式快餐的標準化12-11

中式快餐業(yè)發(fā)展策略分析03-07

探析中式快餐企業(yè)連鎖經(jīng)營模式03-20

消費者行為研究的方法和道德題目03-21

基于消費者行為研究的綠色食品營銷策略03-23

本質(zhì)安全型集中式控制安全操作系統(tǒng)研究03-05

逆向營銷中的消費者行為分析03-21