企業盈利能力研究

企業盈利能力研究

畢業論文

企業盈利能力研究
 
摘 要：盈利能力分析是企業財務分析的核心，是所有者最為關注的，也是企業經營者和債權人必須關注的。企業經營的目的，在于使企業盈利且使其規模不斷發展壯大，企業盈利情況關系著企業的生存和發展，企業的盈利能力的高低關系企業的各個方面，所以企業盈利能力的研究顯得10分的必要。本文首先界定并比較了盈利能力、盈利質量、盈利能力分析等相關概念，基于當前我國企業盈利能力差距大的現狀，從宏觀角度和微觀角度分析了影響企業盈利能力的因素，并舉出案例對企業盈利能力進行了分析，最后從財務管理、降低成本、提高客戶滿意度、銷售收入4個方面提出提高企業盈利能力的對策，以促使企業不斷發展壯大。
關鍵詞：盈利能力；盈利質量；盈利能力提升

Research on The Enterprise’s Profit Ability
 
Abstract: Analysis of profit ability, which the owner is concerned of most and the enterprise operator and creditor must pay attention to, is the core of an enterprise’s financial analysis. Running an enterprise aims at making a profit and enlarging its scale. The enterprise’s profit is relevant with high profit ability can obtain the priority in the keen competition. The enterprise attaches great importance to its all aspects; therefore, it is obviously necessary to do research into profit ability of the enterprise. This article gives the definition and compares some related concepts such as profit ability, profit quality, analysis of profit ability. Based on the current situation in our country that there is a great gap in the enterprise’s profit ability, this paper analyzed the factors influencing the enterprise’s profit ability from the macro and micro respects, gives some examples to analyze the enterprise’s profit ability, and makes relevant strategies mainly from finance management, reducing cost, improving the contant of the client’s and sale income to promote the enterprise’s profit ability and develop the enterprise gradually.

Key words:  profit ability; profit quality; promote profit ability

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