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怎樣向別人推銷(xiāo)達(dá)到自己的目的(一)
怎樣向別人推銷(xiāo)達(dá)到自己的目的 5步簡(jiǎn)介
如果你的目標(biāo)正處于磨練和完善你的推銷(xiāo)技巧中，你或許可以像達(dá)成其他任務(wù)目標(biāo)一樣完成它.許多的項(xiàng)目都需要幾個(gè)步驟和一定的時(shí)間結(jié)構(gòu)加以完成.一個(gè)能提升你的大腦意識(shí)使其變得更加具有推銷(xiāo)能力的計(jì)劃是十分復(fù)雜的.要懂得怎樣去做和堅(jiān)持到底.這同樣需要幾個(gè)步驟和一定的時(shí)日.殊途同歸.這里就給你以下5種步驟吧（僅供參考）.
Step.1.建立良好的信譽(yù).這將是非常重要的,是你的首要之事.因?yàn)橐粋�(gè)人同被人懷疑到別人相信你靠的就是信用.要使別人相信你就必須保證你的產(chǎn)品質(zhì)量,而且必須被內(nèi)行人士認(rèn)證且通過(guò)了的產(chǎn)品.
Step.2.說(shuō)正面話(huà)題. 這是具有批判性的一步.它要求你集中全部精力.照這樣的方法去做達(dá)到良好的效果.在學(xué)會(huì)怎樣和別人推銷(xiāo)時(shí)必須先學(xué)會(huì)怎樣介紹(集中介紹)產(chǎn)品的優(yōu)點(diǎn).因人們都厭惡聽(tīng)到不好的一方面,為了迎合他們使他們相信你必須集中說(shuō)正面的話(huà)題.人們往往向著有益的優(yōu)點(diǎn)方面著想.如果你說(shuō)得出且可行得通方面的論據(jù)越多,則人們會(huì)相信你越多.
Step.3提供實(shí)物依據(jù).持否定態(tài)度的懷疑者他們的依據(jù)是 “眼見(jiàn)為實(shí),耳聽(tīng)為虛”這是你必須關(guān)注的.為了贏取這一部份人別一個(gè)方面的重要戰(zhàn)略意義在于支撐住你所說(shuō)的事實(shí)真相,而不是和它相反.其實(shí)就是一個(gè)試驗(yàn),證明.這樣會(huì)消除人們的懷疑,他們會(huì)更加的相信你了.
Step.4.成為專(zhuān)家(內(nèi)行人士).如果你連自己葫蘆里買(mǎi)的什么藥都搞不清楚.別人怎樣相信你呢?如果你能詳細(xì)的說(shuō)明就更好.人們往往相信內(nèi)行人士或者比自己更熟行的人.為了建立信用.你就必須像在線專(zhuān)家一樣為大家解答.
Step.5.直擊事實(shí).必須確保你每次都要直接切入要點(diǎn).不要偽造數(shù)據(jù)或都假象去爭(zhēng)取客戶(hù).如果那樣.則你自己搬起石頭砸自己的腳.或者也許你會(huì)打一槍換一個(gè)地主繼續(xù)做.但要是某天被某人發(fā)現(xiàn)也會(huì)爆露出你缺乏信用.
值得慶祝!在你依照上述幾步做了之后,你不僅限于成功還會(huì)將分享成功后的結(jié)果.你應(yīng)該為自己感到驕傲和滿(mǎn)意.有一種微小的成就感.這樣的龐然大物被你征服了.你應(yīng)該給自己一點(diǎn)獎(jiǎng)賞.沉浸歡樂(lè)之中.
如果你遇到的其他陌生問(wèn)題在上文中沒(méi)被提到,你麻煩了!祝你好運(yùn).你的對(duì)手也同樣沒(méi)學(xué)到呀,不是嗎?
三步喚醒無(wú)意識(shí)購(gòu)買(mǎi)的戰(zhàn)略方針
也許你也想具有喚醒無(wú)意識(shí)購(gòu)買(mǎi)的戰(zhàn)略方針,但是你具有這樣的能力嗎?事實(shí)上,當(dāng)你明白應(yīng)該怎樣去做,再加上一點(diǎn)實(shí)踐,這真不是一件太困難的事.這段文章給你提供了3個(gè)步驟.
Step1.端正心態(tài).要明白有這樣一類(lèi)有希望可以爭(zhēng)取到的顧客.他們對(duì)一般的推銷(xiāo)手段無(wú)動(dòng)于衷,這點(diǎn)很重要,因?yàn)樗麄儧](méi)耐性,所以很難和他們做生意.他們也不希望自己被別人左右,除了自己之外他們聽(tīng)不進(jìn)別人的意見(jiàn).對(duì)于這樣一類(lèi)剛恢復(fù)自用的人你應(yīng)該避免和他們交談.或者保持沉默是金.
你應(yīng)該將第一步正確圓滿(mǎn)的完成好.如果不能.則以后的目標(biāo)你也不會(huì)做好.
Step2.學(xué)會(huì)沖有用的故事.一條主要而不明顯但是很成功的推銷(xiāo)手段吸引別人的注意力就是靠講故事.每個(gè)人都中意聽(tīng)故事.這樣做的好處是在別人不經(jīng)意之間.你的東西就給予了他們深該的印象.在一步里你真正應(yīng)該避免的是在故事時(shí).會(huì)降低他們的抵觸情緒.然后你可以由易到難進(jìn)述產(chǎn)品的功能.當(dāng)人們對(duì)你的故事注意時(shí)他們也會(huì)傾向于察看別一部份.他們對(duì)產(chǎn)品了解欠缺的這部份.當(dāng)他們完全被故事吸引住之后,他們就會(huì)對(duì)你開(kāi)啟心扉,接受你的概念.永遠(yuǎn)不要忘記使用這種技巧.
Step2.使他們感到特殊.這也是重要的一步.使別人感到和你一樣輕松自在,這也是推銷(xiāo)的一種高招.你不能讓他們感到要購(gòu)買(mǎi)產(chǎn)品的壓力和對(duì)特別服務(wù)的驚慌.你要讓他們清楚的意識(shí)到你是和他們交流一些成功的方式、方法.這就是一種隱形的推銷(xiāo).一種很有效的工作.
對(duì)于最后一步重點(diǎn)是你不能對(duì)別人說(shuō)某樣?xùn)|西不真實(shí).或者和別人閉門(mén)談話(huà).靈活運(yùn)用各種手段.你將會(huì)激發(fā)本來(lái)不想買(mǎi)的人的購(gòu)買(mǎi)欲望.就等著為你的成功而慶賀吧!
開(kāi)發(fā)客戶(hù)的路徑---誰(shuí)是你真心的客戶(hù)
不要向所有人叫賣(mài)
許多銷(xiāo)售者和商業(yè)者都試圖將東西賣(mài)徑經(jīng)過(guò)的每一個(gè)人.在付出了太多的時(shí)間和精力之后才覺(jué)得賣(mài)給一定的人群公司所獲得的利潤(rùn)比賣(mài)給所有人獲利要更高.
和你的忠實(shí)客戶(hù)做買(mǎi)賣(mài).你的時(shí)間和精力應(yīng)花在商業(yè)聯(lián)絡(luò)和尋找客戶(hù)上以增長(zhǎng)你的利潤(rùn).
所以坐下來(lái)仔細(xì)尋思.誰(shuí)是你的忠實(shí)客戶(hù).
定義你的忠實(shí)客戶(hù)
首先,分析你的人流量.你有沒(méi)什么愛(ài)好或者其他?你可以不費(fèi)吹灰之力就能從客戶(hù)那里獲到利潤(rùn)嗎?這些人們的想法是怎樣?他們有穩(wěn)定的工作嗎?這些人都有共同之處嗎?他們都是怎樣的職們,經(jīng)濟(jì)狀況如何呢?一部分實(shí)踐和對(duì)問(wèn)題的分析,挑選你真心的客戶(hù),朝著這個(gè)目標(biāo),會(huì)對(duì)你的銷(xiāo)售和服務(wù)提供幫助戰(zhàn)勝困難.
你能為客戶(hù)提供怎么樣的解答?你怎樣幫助他們.
你所制定的要求(歧視)越多,你就越容易發(fā)現(xiàn)你的客戶(hù).一些人就是采用這種方法成就夢(mèng)想.具體的細(xì)節(jié)問(wèn)題視具體的情況而更新.要經(jīng)常設(shè)想.經(jīng)常尋找.好多這樣的例子.如果它能為別人的服務(wù),它也能為你工作.以下幾個(gè)問(wèn)題可以嘗試.怎樣發(fā)現(xiàn)你的客戶(hù).
他們?cè)谑裁吹胤缴?工作.
他們有什么樣的興趣,愛(ài)好.
他們屬于什么樣的組織.
他們和哪一種類(lèi)型的人在一起?
他們具有什么樣的特征和特性?
他們需要什么樣的專(zhuān)業(yè)服務(wù)?
他們愛(ài)讀書(shū)嗎?
他們的性別,年齡?
他們喜歡面對(duì)怎樣的挑戰(zhàn)?
他們有什么煩惱?
如果這些你都能立該回答得出,那證明你已經(jīng)找到忠實(shí)客戶(hù).另一點(diǎn)重要的也是客戶(hù)同樣找到了你.
要明白客戶(hù)的利益隨時(shí)間的流逝會(huì)轉(zhuǎn)變.所以在一定的時(shí)間要更新.你將你的眼光放得更長(zhǎng)遠(yuǎn).目標(biāo)看得更清晰.你將會(huì)獲得更豐厚的回報(bào).
站在成功的塔頂
銷(xiāo)售是一種最重要的挑戰(zhàn)性的商業(yè)行為.達(dá)到成功需要很多的能力.然而.一把開(kāi)啟成功之門(mén)的鎖匙是滿(mǎn)腔的熱情.如果你沒(méi)有這種情懷你獎(jiǎng)不能堅(jiān)持多久.當(dāng)你的銷(xiāo)售時(shí)你會(huì)遭遇很多的冷漠,拒絕,嘲笑.很多的成功者都能戰(zhàn)勝這些困難和障礙,為什么呢?正因?yàn)樗麄冇袧M(mǎn)腔熱情.如果你在銷(xiāo)售領(lǐng)域想要有所建樹(shù).首先應(yīng)該激發(fā)你的熱情.然面第一步需要你實(shí)實(shí)在在的去做.而不是尋到東西來(lái)激發(fā)你.這種熱情來(lái)自我們生活的兩個(gè)方面.
例如:團(tuán)隊(duì)內(nèi)部的共識(shí),信息共享.指導(dǎo)著我們的行為另一種是外部因素,包括人流量和人們對(duì)我們內(nèi)部的認(rèn)識(shí).
找到什么東西可以激發(fā)你的熱情和什么東西可以使你喪失信心.你需要一張紙.創(chuàng)建兩個(gè)相對(duì)比的欄目.在第一欄中寫(xiě)下鼓勵(lì)你上進(jìn)的,第二欄中寫(xiě)下使你喪失信心的.寫(xiě)完之后逐個(gè)驗(yàn)證.并逐條注明內(nèi)部或者外部.
指明原因來(lái)自于外部這一點(diǎn)很重要.有很多偶然因素是我們幾乎不能控制的.但內(nèi)部的因素是我們可以控制的,許多專(zhuān)家都相信如果一個(gè)人要成功靠的是自己的言行舉止和自身?xiàng)l件.另外一個(gè)很有影響力的因素是我們認(rèn)為的內(nèi)部條件.既自己內(nèi)心的聲音.
影響我們熱情的另一個(gè)方面是我們每天周而復(fù)始的工作.它既有益于激發(fā)我們的熱情也有可能給我們制造障礙.如:正面的活動(dòng)有助于我們達(dá)成目標(biāo),激發(fā)熱情.使我們喪失信心.反面的活動(dòng)如:遇到刁難的顧客.超負(fù)荷工作等.
回頭看看在你每天的工作中那些能激發(fā)你.那些使你垂頭喪氣.找到適當(dāng)?shù)姆椒?
邁向成功.加油吧!
How To Persuade People and Get What You Want In 5 Easy Steps
If your goal is to hone and perfect your persuasion skills you can approach it just like other projects. Most projects require several steps during a certain time frame to complete. A project as complicated as training your mind to become more persuasive naturally requires preparation, know-how and perseverance. It will take several steps over a period of time. Setting out to persuade people is not any exception. Choosing to get what you want is not any different. Here's how you can persuade people and get what you want in 5 easy steps.
Step 1. Establish Strong Credibility. This will be important because one of the primary things that you should create in order to make a believer out of every doubter is credibility. Cite a credible source that is known to be an expert in the field where you are trying to convince someone into believing. If you want to convince someone to believe in what you say cite a known and credible source and present your arrangement that agrees with that source.
Step 2. Focus On Positives. This is a very critical step. It demands concentration as well as your full attention. It might be best for those who could do it this way: When learning how to convince folks you have to learn how to concentrate on the positives in an argument. People have an aversion to negatives and in order for them to trust you, you have to focus on the helpful aspects of what you are trying to say. The reason that this is important is to present people with profit and advantages that are realistic because the more feasible your arguments are the more people will have faith in what you have to say.
Step 3. Offer Solid Proof. The skeptic's mantra is "to see is to believe" and this is what you have to focus on in order to win people over. Another significant strategy would be to find facts that will support your cause or back up your arguments. Presenting folks with proof will eliminate their doubts and they will believe you more.
Step 4. Be an Expert. To elaborate on that a bit, people will always trust experts and recognized people before they do you. To build credibility you have to be in line with well-liked experts and use them and what they say to your gain.
Step 5. Stick to the Facts. Just make sure that you always stick to the facts. Do not fabricate data or make up things in order to win over people since that will not do you good in the long run. You might think that you can get away with it but there is always the possibility of running into someone who knows better and you risk exposing your lack of credibility.
Happily, after you have followed the above steps religiously, you'll have unlimited success and will then experience the fruits of that success! You should congratulate yourself and allow yourself to become satisfied and slightly proud. You set out to "Conquer this Monster", and today you have done it! Revel a little bit in your accomplishment. Enjoy!
If for some strange reason you did not stick to these steps, your bad! Good luck, your opponents are likely not so timid!
3 Easy Steps To Master Deadly Subliminal Marketing Strategies
Maybe you want to master deadly subliminal marketing strategies. Will you be kind with such powers? The fact is, when you understand how, and with a little practice it isn't really hard. This article shows you how to master these subliminal strategies in 3 simple steps.
Step one: Adopt the Proper Mindset. Understand that there are some prospects who will never respond to normal marketing strategies. This is important because there are many folks who are naturally inflexible and difficult to do business with. They simply do not wish to be converted and will in no way give in to any wish or desires other than their own. You will want to avoid dealing with someone with this sort of obstinacy or you may have to use hidden persuasion to get what you want.
You'll want to do this initial step correctly, fully and well. If you can not then you'll find that the other covert strategies won't work well either.
Step two: Learn Effective Story Telling. One of the mainly non-obvious yet very successful strategies of getting someone's attention is by story-telling. Everyone loves to pay attention to a tale and it is one of the most effective ways of getting someone to pay attention to what you have to say when usually they wouldn't. On this step you really need to avoid falling for these stories in ads yourself. Be aware when you read ads that these are just stories.
When you tell a tale you make folks lower their resistance subconsciously. You are also able to clarify yourself more and make difficult principles easier to understand. When people pay attention to your tales they tend to view another part of existence or of the world that they don't have any idea of. When people are caught in your stories they open their minds to accept new ideas and concepts. Never forget that you MUST use these techniques in order to reach some prospects.
Step three: Make Them Feel Special. This step is an important one. Making the readers feel like you are letting them in on a special secret is also a superior technique of covert persuasion. You do not make them feel like they are being aggressively pressured to purchase a product or take advantage of a particular service. You simply make them feel like they are distinctive and that you want to communicate success strategies completely even exclusively with them. This is one of the underground ways of convincing and persuading people which really works.
For this last step it's going to be important for you to avoid saying something that is untrue or can't stand up to close scrutiny. You'll master deadly subliminal marketing strategies and do it very well, with maximum speed and ease. All that'll be left for you to do will be to celebrate your success!
Ways to Find Customers - Who Are Your 'Ideal Clients'
Don't sell to everybody
Many sales professionals and business owners are trying to sell to everyone they come across. While putting much time and effort into it, they forget that it's often easier and more profitable to sell to a certain and selected kind of person, or company.
By marketing yourself directly to your 'ideal clients,' you are maximizing the time and energy you spend in your business, find customers faster and therefore increasing your profits.
So let's sit down and explore who your ideal clients are.
Define your ideal client
To start the process, think about your current clients. Do you have favorites, and if so why? Are there clients that give you your desired profit without taking too much, or hardly any, of your time? Who are these people and what makes them ideal? Is there a certain industry they are in? Is location a factor? Do these people have a common character trait? What kind of positions do they hold or what is their financial situation?
Part of this exercise includes exploring the problems and challenges your clients may be facing; targeting those that your product and/or service can help or overcome. Which solutions can you offer to them? How can you be of assistance to them?
The more specific your definition, the easier it will be for you to find customers. Some people use this technique when they buy their dream home. They define exactly what they want, up to the smallest detail. They visualize it, and generally find exactly the home they were looking for.
If it works for them, it can also work for you. To help you with this exercise ask yourself the following questions:
To find customers, define your ideal ones:
Where do they live and work?
What hobbies and interests do they have?
What groups or organizations do they belong to?
What types of people do they like and mix with?
What character traits do they possess?
What is their financial situation?
Where do they shop?
What other professional services do they require?
What do they read?
What's their age and sex?
Also:
What challenges do they face?
What problems do they have?
Once you have the answer to all these points you can then go and position yourself in ways that your ideal client will find you. While it is important for you to find customers, it is as important that your customers can find you!
Be aware that your ideal client profile can change over time. So update it on a regular basis. It's very important that you visualize your target very clearly, because the clearer you can see it, the more likely you are to hit it.
Tips On How To Sell Successfully
Selling is one of the most important and challenging functions of business. To sell successfully requires many abilities. However, one key aspect of successful selling is motivation. If you do not have the motivation to sell then you will not last very long. While selling you will come across many experiences of rejection and setbacks. The most successful people are able to overcome these obstacles and challenges by being highly motivated.
If you want to succeed in the selling game you need to be motivated to succeed. However, the first thing you need to do is to find out what really motivates you. Our motivation can come from two aspects of our lives. For example one aspect is the internal perspective. This is our beliefs, thoughts and perceptions that influence our actions. The other factor is the external factor of motivation. The external factor involves are current situation and the people we are with and interact with on a regular basis.
To find out what motivates you and what discourages you need to get a piece of paper and pen and create two columns. In the first column write down what motivates you and in the second column write down what discourages you. When you have finished with the two columns go back to each entry and identify each one with an 'Int' for internal and 'En'.
It is important to point out that when it comes to the external factors there are many occasions when we have little to no control over them. However, with internal factors we have more control and influence. Many experts believe that people's success is derived from the way they behave and conduct themselves. Another very influential factor is what we are thinking internally, how we perceive things to be and our inner voice.
One aspect that has an effect on our motivation is in the activities that we engage with on a daily basis. These tasks can either help to motivate us or they can create obstacles for ourselves. For example positive activities that motivate us is setting our goals and visualising the outcome. Activities that can affect us negatively usually are associated with things we do not like such as dealing with a difficult customer or being overstressed at work.
Review the activities that you do on daily basis and identify which activities empower you or make you feel deflated. Find a way where you can include more of the activities that motivate you into your daily schedule.
4 Easy Steps to Make Debriefing Easy
In the sales industry, debriefing is about examining your selling process, analyzing what really happen, allowing you to learn from your success and your mistakes and avoid making them over and over again. It can also be use outside the sales industry for internal meeting or for improving your process or your performance in a specific situation.
To make it easy, use these 4 steps to write down exactly what happened. It is very important to be truthful with yourself in this process.
1-Reality of what really happened, not your feeling or opinion, just concentrate on the facts. Write a step by step scenario of what happened. For instance; You made an appointment with the sales manager of the company X, you talk to him about implementing your products. You gave him all the features of it and give him % on ROI, the benefits of it and you left the building. It has been now 3 weeks, and has not return your call.
2-What do you think happened, your opinion is now welcome. Not your feelings. Let say that the manager was interested on finding out how your product would increase the quality of their services and you did not mention anything about that.
3-What could you have done to change the situation around. Now it would be the time to show him how your product would increase the quality of their services if implemented. You can do so by sending an email, a phone call, as mean to have a meeting. List all options you have here.
4-Your actions. Now make a commitment, no excuse about this or that, take this opportunity to grow. Change your behavior in a positive way. Use debriefing to your advantage and commit to a solution that really satisfy your customer's needs, not your own.
Getting the opinion of your mentor, manager or someone you value their opinion will be helpful to you in an unbiased way. Don't let your own ego get in the way to improve and get better at what you are doing. Try it, it is not as hard as it sounds, and it is very beneficial for both party.
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