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      1. 外文參考文獻資料

        時間:2023-01-01 10:47:09 參考文獻 我要投稿
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        外文參考文獻資料

          很多朋友在職工作或是在校學習都會經常寫論文,常常在論文寫作的時候都會用到參考文獻,如果能飲用一些外文參考文獻就更加高大上了。以下是小編為大家帶來的外文參考文獻資料,希望大家喜歡。

        外文參考文獻資料

          參考文獻:

          [1] Andrea H. Creating ‘buzz’:opportunities and limitations of social media for arts institutions and their viral marketing, International Journal of Nonprofit and Voluntary Sector Marketing,2012; 17(3), 173-182.

          [2] Andreas M. K,Michael Haenlein.Two hearts in three-quarter time: How to waltz the social media/viral marketing dance.Business horizons,2011,54(3),253-263.

          [3] Angela D.,David T.. Controlled infection! Spreading the brand message through viral marketing. Business Horizons. 2005,3(48).143-149,

          [4] Bowman D.,Narayandas D.. Managing customerinitiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior Journal of Marketing Research, 2001,38(3),281-297.

          [5] Brown J. J., Reingen P. H.. Social ties and word-of-mouth referral behavior. The Journal of Consumer Research, 1987,14(3),350—362,

          [6] Carmen C. Social and attitudinal determinants of viral marketing dynamics. Computers in Human Behavior,2011,27(6),2292-2300.

          [7] Douglas R.Media Virus. New York;Ballantine Books,1994,3-16.

          [8] Ennew C.,Banerjee A.. Li D..Managing Word of mouth communication: empirical evidence.International Journal of Bank Marketing, 2000,18(2).75-83.

          [9] Goldenberg J.,Libai B., Muller E.. Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters, 2001, 3(12).211-223.

          [10] Hinz, 01iver,Skiera.Seeding Strategies for Viral Marketing: An Empirical Comparison. Journal of Marketing,2011,75(6),55-72,

          [11] Ho Jason Y.C., Dempsey.vral marketing: Motivations to forward online content.ournal of Business Research?2010,63(9-10), 1000-1006.

          [12] Hoedemaekers, Casper.Viral marketing and imaginary ethics, or the joke that goes too far. Psychoanalysis, Culture & Society,2011,16(2),162-178.

          [13] Jinshuang L.. Scalable Influence Maximization in Social Networks Using theCommunity Discovery Algorithm. Genetic and Evolutionary Computing(1CGEC), 2012 Sixth International Conference on.2012.8(25),284-287.

          [14] Judith C. Dina M.. The effect of word of mouth on sales: Online book reviews.Journal of Marketing Research.2006. 43(3).345-356.

          [15] Jure L, Lada A. A, Bernardo A. H. The dynamics of viral marketing. In ACMconference on Electronic Commerce,2006,pages 228-237.

          [16] Joseph E. ,Regina L..Viral Marketing or Electronic Word-of-Mouth Advertising:Examining Consumer Responses and Motivations to Pass Along Email. Journalof Advertising Research,2004,12(44),333-348.

          [17] Lucy H..Viral Marketing: Share index is measure of a virals success,MarketingWeek,2010,5(4),24-32.

          [18] M. J. S"Game Plan For Viral Marketing. Meetings and Conventions,2010,45(6),41-53.

          [19] Malcolm G. The Tipping Point. New York: Little,Brown and Company,2000,5-20.

          [20] Mani R. S.,Balaji R. Knowledge-sharing and influence in online social networksvia viral marketing. Communications of the ACM, 2003,46(12),300—307.

          [21] Matt H.The art of buzz; Viral marketing agency knows how to get a lot ofattention. National Post,2011,FP4.

          [22] McConnell, Michael.Viral marketings power - and time torenew.Snips,2011,80(6),5-20.

          [23] Michalski, Radoslaw J.. Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks. Cloud and Green Computing(CGC).2012,11(1-3),391-398.

          [24] Palka, Wolfgang.Mobile word-of-mouth - A grounded theory of mobile viralmarketing. Information Technology Journal,2009.24(2), 172-185.

          [25] Pandit S.,Yang Y..Maximizing Information Spread through Influence Structuresin Social Networks. Data Mining Workshops (ICDMW), 2012 IEEE 12thInternational Conference on. 2012,12(10),258-265.

          [26] Raei H. A New Algorithm for Positive Influence Dominating Set in SocialNetworks. Advances in Social Networks Analysis and Mining (AS ON AM), 2012IEEE/ACM International Conference on.2012,8(26),253-257.

          [27] Ralph F.W. The Six Simple Principles of Viral Marketing. 2005-02-01.

          [28] Scott, David M. The New Rules of Marketing and PR: How to Use NewsReleases, Blogs, Podcasting,Viral Marketing and Online Media to Reach BuyersDirectly, John Wiley & Scons.2011,41-101

          [29] Sabrina H. Viral marketing-establishing customer relationships by word-of-mouse. Electronic Markets,2000,10(3),158-161.

          [30] Shapiro,Michael J.. Building Buzz:How Viral Marketing Promotes Meetiongs.Meetings and Conventions,201045(6).36-42.

          [31] Watts D., Peretti J.. Viral marketing for the Real Word. Harvard BusinessReview,2007,10(1),22-23.

          [32] Wonyeol L.. CT-IC: Continuously Activated and Time-Restricted Independent Cascade Model for Viral Marketing. Data Mining (ICDM),2012 IEEE 12thInternational Conference on. 2012,12(10),960-965.

          [33] Xiaxiu F. Mining Core Groups Based on Network-Influence Set for Web Viral Marketing. Business Computing and Global Informatization (BCGIN),2012Second International Conference on. 2012,10(12),867-870.

          [34] Yang H., Zhou C..Extending TPB and TAM to mobile viral marketing: Anexploratory study on American young consumers mobile viral marketing attitude,intent and behavior, Journal of Targeting. Measurement and Analysis forMarketing,2011,19(2),85-98.

          [35] Zhuoqi L.,How Well-Connected Individuals Help Spread Influences — AnalysesBased on Preferential Voter Model. Advances in Social Networks Analysis andMining (ASONAM), 2012 IEEE/ACM International Conference on.2012,08(26),674-678.

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