淺談中國三大旅游市場

淺談中國三大旅游市場

畢業論文

淺談中國3大旅游市場

摘要：旅游業是在世界范圍內迅速發展的1個現代新興產業，中國在相當長的1個歷史時期內，1直堅持“積極發展入境旅游、大力發展國內旅游、適度發展出境旅游”的總體發展方針。實施統1管理，強化宏觀調控，加強國際旅游合作，把入境、出境和國內旅游3個市場在1個更高層次上銜接起來。本文針對我國目前的3大旅游市場，首先就我國3大旅游市場的國內旅游市場發展和國際旅游市場研究進展和趨勢進行探悉，其次就我國目前3大旅游市場的現狀和存在的問題進行闡述和分析，然后針對我國目前3大旅游市場存在的問題提出政策建議和促進措施。

關鍵詞：入境旅游市場；國內旅游市場；出境旅游市場

Simply Analysis on the Chinese Three Tourism Markets

Abstract: Tourism is a new and modem industry expanding rapidly all over the world. China, over a fairly long period of time in history ,has been adhering to this overall developing policy:"developing into-Land tourism forcefully; Developing home-Land tourism actively and Developing out-of-Land tourism opporiately.” This article firstly analyzes environment of tourism marketing in China.The author thinks that the tourism industry are developing,Chinese governments support does good to tourism industry and Chinese economy development contributes to tourism industry.the author point out the problems of development of Chinese tourism marketing.For example,the tourism marketing is not perfect,and the marketing kind is not complete, and the system of tourism marketing is imperfect and so on. In the end,the author gives some advice how to setle the seproblems in order to make Chinese tourism industry great progress.

Keywords: outbound tourism market; domestic tourism market; inbound tourism market

 

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