事件旅游的發展初探

事件旅游的發展初探

畢業論文

事件旅游的發展初探
 
摘要：近年來，事件旅游在世界旅游的發展中受到越來越多的關注，進而成為西方旅游學界研究的熱點之1。國外對事件旅游發展的研究成果比較顯著，其研究文獻對未來事件旅游的研究都具有極大的參考價值。而在我國國內對事件旅游的研究才剛剛開始。通過對國際和國內事件旅游發展現狀的介紹，對事件旅游的發展態勢有了進1步的了解。以歷屆奧運會為例，分析了事件旅游對旅游業的影響。根據我國事件旅游存在的問題，對發展我國的事件旅游提出了對策。

關鍵詞：事件旅游 ；奧運會 ；旅游營銷

Study on the Development of Event Tourism

Abstract: In recent year, event tourism has attracted more and more attention in the development of  tourism of the world, therefore it become one of the most hot point in the research of western country .The research results to event tourism is quite remarkable in foreign country ,its research literature will all have the enormous reference. As a new researches area in our country ,event tourism is just on the beginning. This article through introduce the present situation of future event tourism overseas and domestic ,it get further understanding of the development situation .Then take all the previous Olympic games as the example ,has analyzes event tourism influence to the tourism . According to the existence question in our country, to propose the Countermeasure of event tourism development in our country .

Key words: Event tourism; Olympic Games; Tourism Marketing

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