職場英語：廣告宣傳活動(dòng)對話

英：

　　In this conversation, Tanya Nichols, the owner of an ice cream manufacturing company, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the company’s new ice-cream sandwich.

　　Tanya: Good morning, Carla. How are you today?

　　Carla: I’m doing fine. How about you?

　　Tanya: Great, thanks. So, what’s the status of our advertising campaign?

　　Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30-second spots on television once a day for 3 weeks.At the same time, we’ll do 15-second radio commercials 3 times a day in selected cities with large populations. Finally, we’ll have some outdoor ads using billboards near main entrances to big cities.

　　Tanya: What style will the ads use?

　　Carla: We’re focusing on slice of life, showing how you can beat the summer heat by biting into a cool ice-cream sandwich. There’ll be some reason why thrown in to hype our choice of flavors and show everyone they’re not stuck with just vanilla.

　　Tanya: Sounds like an ideal approach. Will we have a new slogan?

　　Carla: Definitely. The advertising agency’s working onthat right now. They’ll have some proposals ready by the end of the week.

　　Tanya: Sounds like we’ll have a winner on our hands!

　　中：

　　在這個(gè)對話中，Tanya Nichols是一家冰淇淋生產(chǎn)公司的老板，她正在和她的市場部經(jīng)理Carla Hutchison就公司新的冰淇淋三明治的廣告宣傳活動(dòng)談話。

　　Tanya: 早上好，Carla。你今天過得怎么樣？

　　Carla: 我很好，你呢？

　　Tanya: 很好，謝謝。我們公司的廣告宣傳作得怎么樣了？

　　Carla: 正如我以前所提到的'，我們下個(gè)月開始的宣傳活動(dòng)，是全國范圍內(nèi)的。我們已經(jīng)決定利用各種媒體做全面宣傳。首先，我們在電視上做持續(xù)三個(gè)禮拜的廣告，每天一次，時(shí)間為30秒鐘傳。同時(shí)，我們還會在被選中的人口較多的城市的電臺廣播中宣傳，每天三次，每次時(shí)間為15秒。最后，我們還會有一些戶外宣傳活動(dòng)，在

　　大城市的主要入口處，樹立廣告牌。

　　Tanya: 那么采取什么樣的風(fēng)格呢？

　　Carla: 我們將把焦點(diǎn)放在日常生活方面，告訴你只要吃一個(gè)冰淇淋三明治，就能消除夏日炎熱。我們還會通過對多樣性口味選擇的宣傳，告訴大家推薦我們公司產(chǎn)品的原因，香草并不是惟一的口味。

　　Tanya: 似乎是個(gè)完美的方案。我們會有新的口號嗎？

　　Carla: 當(dāng)然，廣告代理商正在設(shè)計(jì)呢。這個(gè)周末會出臺一些新的策劃。

　　Tanya: 聽起來我們將會成為一個(gè)大贏家！