神華黃驊港務公司未來財務規劃探究論文

神華黃驊港務公司未來財務規劃探究論文

　　摘 要

　　在現代企業管理中企業財務戰略的研究已經成為重要研究內容，在經濟國際化和國內改革的大環境下，現代企業所面臨的管理環境越來越復雜且多變，一個依托于企業總體戰略、適應企業外部及內部環境、順應促進企業發展的財務戰略，對于維持企業的可持續發展是十分必要和重要的。

　　國際貿易和物流行業正在飛速發展，港口在其發展中占有十分重要的地位。順應環境，我國的港口行業也正在積極發展當中，港口帶來了巨大的經濟效益，國家也執行港口發展帶動沿海整體發展的重要發展戰略。在經濟一體化的市場環境中，中國港務業機遇和挑戰并存，因此，更需要通過適合的企業財務戰略，保障企業活力、提高企業的競爭力和綜合能力。本文研究的是神華黃驊港務公司的財務戰略。作為我國新興的現代化港口航運企業，神華黃驊港務有公司負責黃驊港的開發、建設和運營，黃驊港是我國西煤東運第二條大通道的出海口，也是神華系統工程的重要構成部分。

　　本文以企業戰略和財務戰略的相關理論作為基礎，通過研究國內外財務戰略的相關著作、文獻，對神華黃驊港務公司外部、內部財務戰略環境進行了分析，同時借鑒國內外港口的財務戰略經驗和方法，為神華黃驊港務公司制定一個符合總體戰略目標的財務戰略，促進其今后的發展�；�于神華黃驊港重要的經濟地位，其財務戰略研究在這一行業中也具有代表意義，希望借通過分析研究神華黃驊港務公司財務戰略情況，能夠在港口的實際經營管理中有效運用財務戰略思想，能夠為科學進行港口財務管理提供參考，為建立完善一套針對性較強的適合我國港務業發展的財務戰略發展體系奠定基礎。

　　關鍵詞 財務戰略 籌融資 神華黃驊港

　　Abstract

　　For the research on enterprise financial strategy is an important research field of modernenterprise management, in the background of economic globalization and domestic reform,the modern enterprise in the complex, changing management environment, for the sustainabledevelopment of enterprises, from the point of view of the enterprise itself, it is very necessaryand important to develop a consistent with the internal and external environment, enterprisesupport the overall strategy for enterprise development, the enterprise financial strategy.

　　The port plays an important role in international trade and logistics industry, China's portindustry is under active development, with the port development driven coastal overalldevelopment is the important development strategy of China's current economic benefitsbrought by port, be obvious to people. In the economic integration of the market environment,China port industry opportunities and challenges, therefore, need more through the enterprisefinancial strategy suitable, guarantee the vitality of enterprises, improve the competitivenessof enterprises and comprehensive ability. This study is the Shenhua Huanghua Port LiabilityCompany's financial strategy. As China's emerging modern port shipping company, ShenhuaHuanghua port Huanghua port company responsible for the operation, the port of Huanghua isChina's second west east coal a major thoroughfare to the sea, and is an important part ofShenhua system engineering.

　　In this paper, based on the related theories of enterprise strategy and financial strategy,the financial strategy research at home and abroad related books, literature, the ShenhuaHuanghua Port Liability Company external, internal financial strategic environment areanalyzed, at the same time, learn from experience and methods of financial strategy ofdomestic and foreign ports, the formulation conforms to its overall strategic objectives for thefinancial strategy, promote its future the development of. Shenhua Huanghua port economicstatus based on important, the research on the financial strategy in the industry hasrepresentative meaning, hope through the study and analysis of Shenhua Huanghua PortLiability Company's financial strategy, can effectively use financial strategy thought theactual management in port, can provide a reference for scientific port of financialmanagement, to set up a perfect one set of financial strategy development system of strongsuitable for China's port industry development to lay the foundation.

　　Keywords Financial strategy financing Shenhua huanghua port

　　目 錄

　　第 1 章 緒 論···························································································································1

　　1.1 研究背景和意義············································································································· 1

　　1.2 國內外相關研究現狀····································································································· 2

　　1.2.1 國外研究現狀·········································································································· 2

　　1.2.2 國內研究現狀·········································································································· 3

　　1.3 研究思路及研究方法····································································································· 4

　　1.3.1 研究思路·················································································································· 4

　　1.3.2 研究方法·················································································································· 6

　　第 2 章 相關理論基礎·············································································································7

　　2.1 企業戰略理論 ················································································································ 7

　　2.2 企業財務戰略相關理論·································································································· 7

　　2.2.1 財務戰略的概念及內容·························································································· 7

　　2.2.2 財務戰略的分類······································································································ 9

　　2.3 財務戰略與企業戰略的關系 ····················································································· 11

　　2.3.1 企業總體戰略決定財務戰略··············································································· 11

　　2.3.2 財務戰略在企業戰略中的地位和作用······························································· 11

　　第 3 章 戰略環境分析···········································································································13

　　3.1 神華黃驊港務公司概況······························································································· 13

　　3.2 外部環境分析··············································································································· 13

　　3.2.1 宏觀環境分析······································································································· 13

　　3.2.2 行業環境分析······································································································· 16

　　3.2.3 競爭對手分析······································································································· 16

　　3.2.4 外部環境 EFE 矩陣分析 ··················································································· 17

　　3.3 內部環境分析··············································································································· 18

　　3.3.1 公司財務管理現狀······························································································· 18

　　3.3.2 企業資源分析······································································································· 20

　　3.3.3 企業能力分析······································································································· 21

　　3.3.4 內部環境 IFE 矩陣分析······················································································· 22

　　第 4 章 財務戰略制定···········································································································24

　　4.1 企業總體戰略··············································································································· 24

　　4.1.1 總體戰略內容······································································································· 24

　　4.1.2 總體戰略目標······································································································· 24

　　4.1.3 公司總體戰略對公司財務的要求······································································· 25

　　4.2 SWOT 分析······················································································································ 25

　　4.2.1 機遇······················································································································· 25

　　4.2.2 威脅······················································································································· 26

　　4.2.3 優勢······················································································································· 27

　　4.2.4 劣勢······················································································································· 28

　　4.3 財務戰略備選方案······································································································· 28

　　第 5 章 神華黃驊港務公司財務戰略方案選擇···································································33

　　5.1 國內外主要港口財務戰略經驗及啟示······································································· 33

　　5.1.1 國外港口財務戰略經驗及啟示··········································································· 33

　　5.1.2 我國港口財務戰略經驗及啟示··········································································· 35

　　5.2 戰略方案 QSPM 矩陣分析····························································································· 36

　　5.3 神華黃驊港務公司財務戰略制定方案······································································· 38

　　5.3.1 籌資戰略制定方案······························································································· 38

　　5.3.2 投資戰略制定方案······························································································· 38

　　5.3.3 股利分配戰略制定方案······················································································· 39

　　第 6 章 神華黃驊港務公司財務戰略實施···········································································40

　　6.1 適應企業內外部環境··································································································· 40

　　6.2 構建實施組織結構······································································································· 40

　　6.3 完善財務戰略相關制度······························································································· 40

　　6.4 加強戰略思維教育······································································································· 40

　　第 7 章 結論與展望···············································································································42

　　參考文獻···································································································································43

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