1. <tt id="5hhch"><source id="5hhch"></source></tt>
    1. <xmp id="5hhch"></xmp>

  2. <xmp id="5hhch"><rt id="5hhch"></rt></xmp>

    <rp id="5hhch"></rp>
        <dfn id="5hhch"></dfn>

      1. 論英語廣告語的特征

        時間:2024-10-10 09:34:42 其他畢業論文 我要投稿
        • 相關推薦

        論英語廣告語的特征

        畢業論文

        An Analysis of Language Features in English Advertisements

        Abstract
         
        As a way of propagating and transmitting information, advertising’s role cannot be underestimated because it is not only an artful technique in persuading people to buy, but also gradually has become a must for social communication which in turn influences the development of society and economy. This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels and expatiate on rhetorical features in advertising. It is hoped that through the detailed survey of three types of advertisements: namely, daily consumer goods advertisements, technical equipment advertisements, service advertisements, similarities and differences in advertising language features can be summarized and possible reasons will be given in the light of the meaning, and function of language.

        Key Words: English advertisements; language variation; rhetoric; pun; alliteration

        摘  要

        廣告,顧名思義就是廣而告之。作為1種宣傳和傳播信息模式,廣告的作用不容忽視,因為它不僅只是1種說服顧客進行消費的技巧,更重要的是,它已逐漸成為社會交流的必不可少的手段之1。本文旨在通過對書面英語廣告語的語言分析總結出廣告英語在詞匯﹑句法﹑篇章上的語言特點并且著重闡述了英語廣告語的修辭特點。通過對日用品廣告﹑科技設備廣告﹑服務業廣告的深入細致的研究和定性分析,總結出廣告英語在此3類廣告中的相同點與不同點.并且根據語言的意義,風格及功能解釋廣告英語的共性以及廣告英語在不同類型廣告中的特殊性。

        關鍵詞:英語廣告、語言變異、修辭、雙關、頭韻

        ..............
        收費英語畢業論文【包括:畢業論文、開題報告、任務書、中期檢查表】

        論英語廣告語的特征

        【論英語廣告語的特征】相關文章:

        論宇宙的幾何特征03-07

        論市場機會的特征03-21

        論聲樂藝術的情感特征03-19

        中國楹聯特征論略03-20

        論中國繪畫的文化特征03-18

        論裝飾繪畫的藝術特征03-14

        論漢英諺語的語言特征03-11

        論水彩畫的藝術特征03-19

        論聲樂演唱中的情感特征03-08

        国产高潮无套免费视频_久久九九兔免费精品6_99精品热6080YY久久_国产91久久久久久无码

        1. <tt id="5hhch"><source id="5hhch"></source></tt>
          1. <xmp id="5hhch"></xmp>

        2. <xmp id="5hhch"><rt id="5hhch"></rt></xmp>

          <rp id="5hhch"></rp>
              <dfn id="5hhch"></dfn>