有關(guān)商務(wù)英語(yǔ)考試口語(yǔ)講解
Product Promotion: how to promote an imported brand
1. show how their product is superior to the local equivalents eg. better quality, more stylish, better image
2. market a product as sth exotic or unusual you’re bound to attract new clients
3. cultural stereotypes are a powerful selling tool eg. Cosmetics French, Cars German
With so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.
Initially, a company needs to show how their product is superior to the local equivalents. Maybe it’s better quality; maybe it’s more stylish; maybe it’s better image. Anyway, a company needs to show customers the benefits of being more adventurous in their buying decisions, in order to encourage them to move away from the home brands they currently use.
Well, beyond that, if you market a product as something exotic or unusual, say, you’re bound to attract new clients. As you may also have experienced, most people have a strong craving for things novel and unfamiliar. Of course, when the sense of curiosity wears off, such a strategy will usually fall short of expectations.
【有關(guān)商務(wù)英語(yǔ)考試口語(yǔ)講解】相關(guān)文章：
BEC商務(wù)英語(yǔ)詞匯口語(yǔ)講解09-28
商務(wù)英語(yǔ)考試口語(yǔ)應(yīng)對(duì)方法09-25
商務(wù)接待禮儀講解10-06
托�？谡Z(yǔ)模板講解分析11-21
商務(wù)禮儀知識(shí)講解09-13
雅思口語(yǔ)切題技巧大講解08-19
托�？谡Z(yǔ)考試解題步驟講解07-24
講解口語(yǔ)表達(dá)及演講技巧10-02
職稱(chēng)英語(yǔ)考試狀語(yǔ)語(yǔ)法講解12-02
實(shí)用的商務(wù)口語(yǔ)09-25