BEC商務英語中級考試教學指導
第八課時
第七講
�、� Life English
1
I owe you.
I owe you one.
I owe you a big favor.
I appreciate it.
I’m much obliged.
I’m indebted to you.
2.
Thank you.
Thank you very much.
I can’t thank you enough.
I’m grateful.
I’m really grateful.
I’m more than grateful.
3.
I’m really sorry.
I’m extremely sorry.
I apologize from the bottom of my heart.
It’s my mistake.
It shouldn’t have happened.
I won’t let it happen again.
4.
Don’t take me seriously.
Don’t believe what I say.
I’m just talking nonsense.
I’m just making a joke.
I’m trying to be funny.
I only want to amuse you.
I’m kidding you.
I’m teasing you.
I’m just joking with you.
Ⅱ Presentation Topics
Trade Fair
WHAT IS IMPORTANT WHEN…?
EXHIBITING AT TRADE FAIR
l QUALITY OF DISPLAY
l STAFF SELECTED
Key issues: Quality of display in trade fairs; Staff selected for trade fairs;
Quality of display in trade fairs:
The quality of display will affect the public image of the company.
Trade fairs are the irreplaceable means of propagandizing products. They provide the manufacturers with the formal stages to display their products.
A trade fair is an important link and activity in commercial sale. Before a trade fair takes place, there normal are a lot of propagandas about it, and the organizer always tries to attract as many customers as possible to attend the trade fair.
Consequently, a trade fair will have massive influence on the public and market. And most of visitors to a trade fair will be the genuine buyers or at least would like to take interests in the companies and the products on the trade fair. And therefore a high quality of display in a trade fair would be the best opportunity for an ambitious company to promote its newest products and built up its good image.
Ⅲ Presentation Functional Sentences
(一)總起句
The present talk aims to decide…
The purpose of this talk is to answer the question of …
In brief, this talk sets out to solve the problem of …
There are currently three possible solutions to …
(二)分論點
Firstly,…; Secondly,…; Thirdly，…
In addition, …
Furthermore, …
As … is concerned, …
As for …，…
On one hand, …;On the other hand，…
(三)小結句
From the above information, it can be shown that …
Based on the study, it is clear that …
Before we close, let me just summarize the main points.
Shall I just go over the main points?
So, to sum up,…
In conclusion,…
In general, …
On the whole,…
Overall,…
(四)常用連詞
1.解釋性：
in other words，that/which means，namely，that is to say
2.進一步闡釋性：
in particular，especially，notably，chiefly
3.對照、轉折性：
but, though, even though, while, whereas
despite, in spite of
yet, however, nevertheless, still, but, even so
all the same，in contrast
4.原因、結果：
lead to, result in, bring about, give rise to, account for, be responsible for, followed by effect
rise, stem from, be attributable to, cause
because, as, since，because of, due to, owing to, on account of, as a result/consequence of
therefore, so, accordingly, consequently, hence, thus, that’s the reason why
(五)常用口頭銜接語
Well, it seems to me that …
That’s true, but on the other hand …
I couldn’t have put it better myself.
That’s just what/all I was thinking.
There’s something in that, I suppose.
That’s exactly my opinion.
Well, the point I’m trying to make is that …
Well, what I am trying to say is that …
That’s how I feel.
That’s just how I see it.
(六)常用詞匯
1.動詞：to clarify, to explain, to interpret, to put sth. another way, to recap on sth.
2.名詞：a summary, a decision, a report, an outcome, a write-up, a recommendation
�、� Presentation Q&A
WHAT IS IMPORTANT WHEN…
DEVELOPING AN ADVERTISING PROGRAM?
l OBJECTIVE
l BUDGET
Outline
—three steps carefully planned in advance
—inform
——objective —persuade
—remind
—how much, spend
——budget —control cost
—within
—TV, radio, newspaper, magazine
——media —scope, reach
—effectiveness
—finally evaluating system
提問及應答
(1) 細節擴展法：用特殊疑問句
Question 1
You mentioned three objectives of an advertising program. How can you judge the very kind of the objective a specific advertising program serves?
Question 2
How many ways are there for you to control costs of advertisement?
Question 3
As for the products of your company, which media do you think is the best one for advertising? And why?
(2) 個人意見法：用一般疑問句
Question 4
Do you think timely adjusting is just as important as preparation beforehand in the development of an advertisement program?
Question 5
I heard you talked about evaluation systems of advertisement, and found myself quite interested in it. Has your company adopted/evolved such a system? How does it work?
Question 6
Do you believe/agree/support that advertisement is the best way in promoting sales?
回答問題時簡明扼要
Answer to question 1
There are two main aspects we must take into consideration when judging the objectives of a specific advertising program. Firstly, we must decide what major category the product belongs to. Secondly, the current sales situation of the product on the market should be considered.
Answer to question 2
I think the advertisement costs can be controlled by two ways. The first way is to choose the most economically-efficient media, such as newspaper or radio rather than TV slots, for the former two will reach the general public at a relatively low cost. The second way is to ensure that the quantity of advertisement is appropriate, with no space for waste.
Answer to question 3
Since my company’s manufacturing mainly focuses on food products, I believe TV may be the best media for advertisement. Because TV reaches the most extensive mass and seems to serve a very strong influence on children and women, who compose the major consumers of our products.
Answer to question 4
Yes, I quite agree with you. Because the market situation keeps changing almost without stop, timely adjusting is of key importance leading to a successful launch of an advertising program. But it never reduces the significance of preparation.
Answer to question 5
Thank you for your interest in our company. Actually, our company adopted this evaluating system last year. It has worked very well up till now, providing us with a set of quantified standards in evaluation, which are much more objective in comparison with previously man-made criteria.
Answer to question 6
It cannot be denied that advertisement is a very effective way of sales promotion, but I don’t think it is the only way to do this. Cutting prices, for example, sometimes generates the same result as advertisement does. And that’s a more direct way, and is money-saving.
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