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求問kp經(jīng)典verbal里的兩道筆試題,求賜教!
Competitor analysis involves the examination of competitors in order that the planner can develop and sustain superior competitive performance for the organisation. This statement belies the fact that in order to do this one must first establish from where the competition currently stems and from where it might stem in the future. One also has to consider and appraise competitors’ present and likely future objectives and strategies, and their likely reactions to the competitive moves that an organisation might make.
1. Planners can only sustain superior performance for their organisation by doing competitor analysis.
這一題答案給的Cant say,理由說不是by doing competitor analysis而是by doing examination of competitor...我咋覺得這解釋鉆牛角尖了
另一個和上面這題差不多
The corporate mission statement needs detailed consideration by top management to establish the business the company is really in and to relate this consideration to future business intentions. It is a general statement that provides an integrating function for the business, from which a clear sense of business definition and direction can be achieved. By formulating a clear business statement, boundaries for the ‘corporate entity’ can be conceived in the context of wider environmental trends that influence the business. This stage is often overlooked in marketing planning, and yet without it the marketing plan will lack a sense of contribution to the development of the total business.
22. The boundaries of a corporate entity can only be assessed in the context of wider environment trends.
答案說false。。因為沒加 that influence the business,俺又無法理解了
我的理解這兩題都是only不對,如果在原句意思表達正確,只是多了only是false還是cant say?
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