面試經典問答雙語版七

面試經典問答雙語版（七）

61問：你認為那些生產好產品的公司為什么會失�。�?

答：參與產品設計或生產的人員必須對產品完全了解和充滿信心，并能定期使用它。只有這樣他們才能對產品進行不斷的改進，滿足顧客的需要。任何產品都必須不斷改進，從而滿足顧客日益變化的需求。只有讓員工都參與產品的生產并對之保持熱情，才能使改進成為可能。這是個關系到求職者作為領導者是否有遠見的問題。假如你被問到這樣的問題，你最好談及一項產品或想法失敗的具體例子，而失敗是由于員工或其他顧客缺乏熱情。你不要過分地吹毛求疵，應談及你采取了什么與眾不同的措施。??

Q:  Why do you think that some companies with good products fail?

A:  Employees who are involved in the design and/or manufacture of a product must totally understand and believe in the product and use it on a regular basis. Only in this way can they continually modify and improve it to the customers satisfaction. Any product must be constantly fine?tuned to meet the changing needs and demands of the consumer. Only by getting the employees involved with the product and excited about it can this improvement occur. ??

62問：你的應變能力如何？?

答：從前，在我們新產品投產時，都是我們的總工程師發布一則關于新產品優良性能的評論。但是當我負責一項新產品的投產時，我決定讓我們3個最大的客戶錄制一盤宣傳我們新產品的錄像帶，用于我們的市場推銷活動。這種做法大大提高了我們的信譽，而且銷售量超過了6個月的銷售定額�，F在我們通常都采用這種方式來推出我們的產品。這是個考察求職者的創造力和主動性的問題。舉一個你如何改變計劃或方向并且取得同樣或更好效果的例子。你要側重談你怎樣獲得至關重要的信息或者是你如何改變個人作風獲得與別人合作的機會

Q:  How resourceful are you?

A:  At one time, for all of our new product launches, our chief engineer would release a press statement about its virtues. But when I was given responsibility for a new launch, I decided to get three of our largest customers to videotape an endorsement or use in our marketing campaign. The result was a far higher level of credibility, and we exceeded our six month sales quota. We now use personal endorsements routinely when we launch our products.

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