美國在傳媒行業做得是很超前的,有許多先進的理論與實踐,所以無論是新聞專業還是廣告專業、影視傳媒專業,每年都吸引大量的留學生前去學習?梢哉f美國留學可以接觸到很多優質資源,美國的廣告專業也不例外,可以接觸廣告界前沿信息,是不可多得的。下面一起了解一下美國的廣告專業:
美國廣告學專業分支專業:
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美國廣告學專業主要課程內容:
綜合基礎課程Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的課程
管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美國廣告學專業研究生職業前景:
就業方向:廣告設計人員,企劃人員,美術指導,廣告客戶經理,廣告銷售策劃,資深寫得可以做到廣告創意總監等。
就業市場:廣告代理公司,傳媒業,或者組織機構的市場策劃,研究機構等。