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      1. 高級市場經(jīng)理英文簡歷

        時間:2023-03-12 17:26:09 英文簡歷模板 我要投稿
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        高級市場經(jīng)理英文簡歷模板

            假如你想成為一名高級市場經(jīng)理,在求職時,怎樣來準(zhǔn)備一份英文簡歷來呢?英文簡歷有時候?qū)σ恍┣舐氄邅碚f,也是非常重要的一個元素。以下就一起來欣賞一份不錯的英文簡歷模板,供參考:


        PERSONAL DATA:

        高級市場經(jīng)理英文簡歷模板

          Name: yjbys

          Date of Birth: July 1, 1964

          Sex: Male

          Languages: English, Mandarin and Shanghainese

          Training:

          McDonald’s Worldwide Hamburger Marketing University Class XXIX at McDonald’s Global at Oak Brook, Chicago, U.S.A---Marketing Strategic

          Planning Training Session

          1-Month Working & Training Experience at Reebok China HQ in Hong Kong

          2-Month Working & Training Experience at Lion Nathan Global in Sydney, Australia

          2-Month Working & Training Experience at Perfetti Global in Milan, Italy

          Research Training from Gallup in China

          Advertising & Media Planning Training from O & M and Mind Share in China

          Presentation Skills Training in China

          International Trade & Finance Training in China .

          E-mail:

          Mobile: ************

          EDUCATIONAL BACKGROUND:

          1986-1990: Department of Sociology, Peking University

          Bachelor of Law in Sociology

          PROFESSIONAL EXPERIENCE:

          2002- Present: Senior Marketing Manager, McDonald’s ( China ) Co., Ltd.

          Position Purpose

          Leads the process of developing of the marketing/business plan that profitably builds sales, transactions, and market share for McDonald’s brand. Leads additional areas of responsibility with impact outside of discipline. Key customers include Top Management, Division/Home Office Staff, Agencies, Key Suppliers, Staff and Restaurant Management

          Principal Accountabilities

          1 Leadership

          Maintains and strengthens the McDonald’s brand position in the market as of responsibility

          Actively participates with Agencies, and Top Management in establishing and communicating business goals

          Leads the strategic and tactical development, execution, evaluation and continuous improvement of all national / local, promotion and public relations activity to achieve annual business goals

          Identifies and utilizes available resources outside of the market to aid in the development and execution of the business/marketing plan

          2 Process Management

          Maintains and strengthens the McDonald’s brand position in the market and other areas of responsibility

          Leads the process for development, execution and evaluation of media plans

          Leads the process for development and execution of local creative ( TV, radio, outdoor, print, and restaurant merchandising, etc. ) in accordance with national creative standards

          Leads the process for development and execution of ethnic and other key targeted marketing plans in order to reach important customer segments

          Leads the process for developing relationships with strategic business partners ( outside suppliers, RMHC, Distribution Center, etc. )

          Leads the process for managing media relations and crisis management

          Serves as the Department Head for the administration of the Marketing Department ( Staff responsibilities, cross-functional teams, budget management, etc. )

          Leads the process to promote local store marketing as a resources

          Ensures the proper use of the McDonald’s trademarks, logo, producer’s licenses, and make sure all advertising materials have legal and creative approval

          3 People

          Selects, develops and coaches marketing staff to create and effective Marketing team and develop them for future opportunities within the system

          Builds strong relationships and fosters teamwork among Agencies, Suppliers and Staff to achieve maximum performance

          4 Analysis

          Gathers, analyzes, and provides accurate, relevant, and timely information so that agencies make the best recommendations

          Interprets and evaluates information related to sales, P & L, promotional evaluation, competition, general economic trends, and qualitative/quantitative research

          Offers advise and counsel to ensure that company financial resources are used effectively

          2001-2002: Marketing Manager, Reebok International Trading ( Shanghai ) Co., Ltd., Swire Resources Group

          Job Summary & Objectives

          Supervise a sales team to deliver the budgeted sales turnover and gross profit , for Reebok and Non-Reebok’s Business in Eastern China.

          To be responsible for entire marketing & operation of company’s brands with company’s business objectives and marketing strategies

          Main Duties

          1. Sales & Distribution

          Formulate, implement and evaluate sales plan to achieve sales and gross profit targets

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