07摩立特筆試題
Case Study 2: Enhancing Market Share
Situation:A global leader in the beverage industry looked to enhance its share position in several key Asian markets. The company was particularly frustrated with a disparity between the high percentage of consumers who claimed that they intended to buy their soft drinks and the actual number that did.
Monitors Effort:Monitor Group leaders brought together resources from the Action Company, Market2Customer and Decision Architects to diagnose the problem and create tools that would ultimately assist in the formulation of action plans for the client.
Action Company consultants reviewed the client's existing distribution capabil ities, marketing efforts and competitive position. They found that while marketing managers closely monitored the needs of customers, the needs of the sales channel were less well understood.
Market2Customer designed and executed a market research study which created a needs-based segmentation for each channel. As part of this work, M2C did a statistical analysis which allowed the client to make tradeoffs between pricing,product mix, and service levels.
Using primary research generated by Market2Customer, Decision Architects built a dynamic market simulation model which allowed the client to test the financial impact of various pricing, product and distribution options.
Result:Shift in management thinking: the client's management team began to realize the importance of marketing to the sales channel, our work led to the formulati on of marketing strategies by channel segment which, in turn, led to more effective utilization of marketing resources.
Development of methodologies for assessing channel needs: the model created by Decision Architects provided a lasting mechanism by which managers were able to evaluate the effectiveness of sales and marketing initiatives continually.
Increased volume: changes to channel service levels, pricing, and product mixresulted in as much as 30 percent increases in volume growth within 12 months.
【07摩立特筆試題】相關(guān)文章：
07威盛筆試題目11-01
360筆試題目07-11
華為2017筆試題08-16
上海方立數(shù)碼筆試題12-27
銘立家具面試題11-30
華為2017筆試試題08-10
桂林銀行筆試題筆經(jīng)07-20
施惠特軟件測試面試題以及筆試題12-06
QMS2007筆試審核知識模擬試題11-02